In a move to encourage and support the next generation of entrepreneurs, Park Royal-based business entrepreneur Greg Wixted, owner of Britain Loves Baking, is giving away up to 75% of one of his cake brands – Cakery Wonderland to help nurture and develop someone to hit the ground running and become successful so they in turn can also help others.
In an advert for Cakery Wonderland, it says: “this not a job offer, one applicant will become owner and director from day one”.
Cakery Wonderland is looking for a young chef who wants to not just run their own business but is also committed, like Britain Loves Baking to finding ways to stop food hunger and poverty in society. According to the company in recent years it has helped over 4,000 people who suffer with their mental health by giving them a mindful baking box for free as well as providing free baked treats many thousands of homeless people.
According to Mr Wixted, the person who gets the role will receive three months “intense business training on a program designed to help them grow an impactful venture. They will have their own kitchen within the Britain Loves Baking’s London based production facility for up to a year, along with access to their supply chain and suppliers.”
Throughout their time, they will be mentored by Mr Wixted and other bakery professionals and given a year of management, hospitality and industry courses to support them in their role.
The idea came about after Britain Loves Baking spent some time working with Re-London to create a more sustainable business model. Like its sister company, Cakery Wonderland will put 10% of its revenue to fund grants for disadvantaged young people.
Commenting on the announcement, Mr Wixted stated “We firmly believe in putting people and purpose before profits and shareholders. If we are to help end food poverty, we need to embrace new business ideas like this one. We need to invest in helping purpose driven food entrepreneurs who will go on to help others and help create a world where no one goes hungry.
Applicants wising to apply will be interviewed, and the successful candidates will then take part in a challenge bake off. The final chosen candidate will spend a paid week in the business before delivering a final pitch on their vision for the concept. The process itself will be fun and educational. The company is looking to have its new owner in place by the beginning of December. Anyone over the age of 18 and with 18 months to 2 years of baking or catering experience, formally or informally taught can apply on LinkedIn at bit.ly/ownthecakery. Applications are open until 12 November 2022.
