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Ealing Broadway on the rise

A new report into the business health of 1,000 retail centres across the UK has seen Ealing Broadway including its shopping centre rise in recent years and is now ranked at number 64.

Compiled by Newmark Retail, its annual Vitality Rankings looks at various factors to determine its ranking including retail unit vacancy rate, space being adapted for other uses, shopper spend per annum and footfall figures.

Having faced shopping mall giant Westfield London in nearby Shepherds Bush since 2008, Ealing Broadway, which includes the British Land-owned shopping centre now appears to be recovering from its impact.

In 2022 Ealing Broadway was ranked at number 73 while in 2019 it came in at 173.

Westfield London itself was ranked at number 42 in 2024, was ranked 52 in 2022 and slid from 2 in 2019.

Speaking to EALING.NEWS, Andy Metherell, head of consultancy and analytics at Newmark’s UK & EMEA Retail Practice said:

“Ealing town centre has been recovering from the opening of Westfield London in 2008, when spend was redirected to the major regional mall and a number of shops closed. The area has slowly adjusted, and its ranking increased during the COVID pandemic due to the supply of supermarkets and unrestricted catering, as well as a large number of residents working from home, which kept more spend in the local area. Hybrid working has remained popular amongst residents and continues to help local retailers and caterers trade better than in other areas.

“The last couple of years have seen new restaurant and entertainment venue openings in Ealing, including Picturehouse cinema, the Ealing Project community space and Boom Battle Bar. This leisure offer helps to draw residents to the town centre, creates more of an evening economy and offsets the impact of online shopping.

“Meanwhile, space in the town has been redeveloped, such as at the Filmworks and Dickens Yards, making it more modern and productive. Lettings are increasing in these areas too, reducing the amount of vacant floorspace – all of which has contributed to Ealing’s rise in the Vitality Rankings since 2019.”

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