Wilko West Ealing is set to be rebranded as Poundland as parent company Pepco Group has agreed to takeover 71 sites of the bust retailer and relaunch them as Poundland.
The move comes as Wilko shuts its Acton branch in The Oaks Shopping Centre for good after it failed to get any interest in that branch having fallen into administration last month.
Poundland managing director Barry Williams said: “In the coming weeks we will work quickly with landlords so we can open these stores as Poundlands with the new ranges that have been pivotal to our recent development.”
He added: “And once that process is complete, we will ensure a significant number of the Wilko colleagues will join our Poundland team. We know how valued Wilko colleagues have been in scores of communities across the UK and we look forward to offering them opportunities to join our family.
The move will mark a return to West Ealing for Poundland which at one point had two branches in the area. One, which closed down a decade ago, was located next to Holland & Barrett and where Lidl is now located. Another branch, which was a previous 99p store, was located next to Iceland and closed in 2017.
Andy Bond, executive chairman of Pepco Group said: “The agreement to assign a number of Wilko store leases to Pepco Group will help to bring Poundland’s value and wide offer to even more customers in the UK.”
