Park Royal-based Britain Loves Baking, an online baking box producer and retailer, is donating the proceeds from the sale of 1,000 fresh afternoon tea boxes, 100Kg of chocolate truffles, and 1,000 bottles of iced tea to charity after a corporate customer cancelled the order in the early hours of this morning (9 August 2022).
The 1.6 tonnes (is the equivalent of a mid-sized family car or 120 bars of gold) of baked goods, truffles, and ices tea worth £20,000 will end up in landfill if they can’t sell them within the next 48 hours. The corporate order was to celebrate National Afternoon Tea Week which starts today and runs for the week.
The company’s founder, Greg Wixted said: “As a purpose-driven business whose mission is to help disadvantaged young people turn their big food ideas into a reality and to help create a future where nobody goes hungry, this has shocked and upset everyone here. Since the early hours, we have been working nonstop, without sleep to try and sell these boxes so they don’t end up in the bin. The reaction has been great, and we sold about 100 this morning. So, if anyone is the area, heading to a team meeting or in the park and fancies some amazing afternoon tea treats come and see us, we are here until 7PM.”
Each box contains an array of fresh cakes, shortbread, scone, truffles, cream, and jam and is served with a choice of iced tea and is being sold for just £5 (RRP £17.50) with the money going to their charity partners.