The plans, submitted by consultants Turley on behalf of Montreaux Developments, reveal details of the scale of the initial phase which sees buildings ranging in size from four storey high up to 27 storeys to deliver 867 homes near to Southall station.
As well as homes, the site will also see a hotel with 180 rooms as well as shops, subject to getting permission from the council to build the development.
In the application, Turley says “Over the last six months, the Applicant has worked closely with LB Ealing and other key stakeholders to develop a comprehensive and robust RMA which delivers a total of 867 new homes for LB Ealing in a mixture of market, intermediate and affordable rented tenures, and therefore significantly contributes towards the Council’s published housing targets.”
In total, based on the surrounding land it owns in the area, Montreaux Developments, 2,083 homes are being planned which includes the initial 867 of its first phase. It had already received outline planning permission from Ealing Council in November 2019.
According to the developers, the Sunrise Radio building and façade of the Maypole Margarine factory will be kept as part of the design.
In a previous consultation with residents with two drop in events and one virtual event in September 2022, only 21 people turned up to find out more about the scheme.
The current planning permission portal allows residents to express their comments on the proposals. As of 9 January 2023, 25 comments have been made.
Among the comments are:
“The 27 storey building will severely impact the natural light and sunshine all residents at Doniford House currently receive. I can’t see no other reason to build so high other than greed!”
“Is there actually demand for further residential developments in the area, there are numerous unsold properties in this development, the advertising suggests that the Evolution development is not full, there is also the soon to be opened/recently opened Green Quarter development. There is a real risk of the area becoming overdeveloped and the destruction of the local community and its culture.”
“I am writing to object to the proposed building development that is planned for the site next to Greenview Court. While I understand the need for new development in the area, I have serious concerns about the impact this particular project will have on our property and quality of life.
Firstly, the proposed building having the same silhouette is significantly taller and larger in every dimension than our Greenview Court, and as such it will completely block our west-facing views and significantly reduce the amount of natural daylight that enters our all west facing homes. This will significantly diminish the enjoyment of homes and reduce the value of properties.”