The Ealing Broadway branch of Marks & Spencer is the latest store of the retail giant to introduce a new scheme that sees unsold fresh garlic bread being made frozen along with other types of bread to help reduce food waste.
The retail giant says that since the scheme started in 2020, across 251 stores, 2.1m of the repurposed garlic breads have been sold and now Ealing Broadway customers will have an opportunity to try it out along with additional new breads.
According to the M&S Family Matters Index, 65% of London residents are making more of an effort to live sustainably as a result of the cost of living and 80% of them are also trying to reduce their food waste.
Shoppers will now be able to choose from San Francisco sourdough garlic bread (£3), West Country cheddar and red Leicester garlic cob (£3) as well as alongside garlic baguette (£1 single pack or £2 twin packs) and a boule (£2.50).
M&S has pledged to halve food waste by 2030, as well as redistribute all of its edible surplus by 2025.
Dan Milana, store manager at M&S Ealing Broadway said: “Our in-store bakers create the freshest, highest quality bread daily for our customers. We believe each loaf is too good to waste and our customers agree. By getting creative we’ve found a way to extend shelf life and create delicious products for our customers. Myself and the team are determined to keep finding innovative ways to tackle food waste in-store and look forward to playing our part in reducing food waste for M&S stores across the country.”
