Hotel chain Travelodge has written to 220 local authorities including Ealing Council to propose a joint development partnership to help regeneration and unlock growth opportunities across the borough.
Travelodge says this approach to working with councils has proved to be successful in delivering much needed regeneration for these authorities and cited examples in Rotherham, Docklands, Wimbledon and Colchester where it has worked.
In its letter sent to Ealing Council chief executive Tony Clements last month, Travelodge, which is looking to add additional hotels to its current four in the borough, highlighted how it can help the council and create opportunities for all.
Steve Bennett, Travelodge chief property & development officer said: “In the current climate, local authorities are under extreme pressure to invest in their economy and support regeneration projects. This is why we are writing to Ealing Council. This expansion programme could represent a multi-million investment for third party investors and create 50 new jobs in the borough. In addition, our research shows that, on average, Travelodge customers will spend at least double their room rate with local businesses during their stay; this can equate to an annual, multi-million pound boost into the local economy.”
Mr Bennett added: “We have a proven track record of working with 25 forward-thinking local authorities across the UK from Ashford to Stirling. Our effective, innovative co-partnership development deals are spearheading regional economic growth and providing a solid long-term revenue stream.”
“Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and this trend is set to grow, which is why we are looking to expand our UK hotel network with a further 300 hotels. Adding a Travelodge hotel can be a catalyst to attract new businesses to support regeneration, bring vacant buildings back into economic use as well as attracting thousands of new overnight visitors to the area and revitalising High Streets.
“In addition, our research shows that, on average, Travelodge customers will spend at least double their room rate with local businesses during their stay; this can be an annual, multi-million pound boost into the local economy.”
