With this year’s Recycle Week taking place between 17 – 23 October 2022, Ealing Broadway is helping to play its part by letting customers of its shopping centre know more about recycling by promoting the work of its recycle partner, Love Not Landfill and Act For Ealing, the climate action community group.
Ealing Broadway has worked with Love Not Landfill since 2018 and allows local people to recycle old and unwanted clothes and has two collection banks to do this.
All types of clothes and textiles can be donated to the banks, including those that have been damaged. Once donated, clothes that can be reused are given to Good, a business who own and operate a variety of vintage shops across London.
Alongside their partnership with Love Not Landfill, Ealing Broadway has also partnered with Act for Ealing on a sustainable fashion mural competition. The mural aims to draw attention to sustainable fashion and how the local community can reduce their carbon footprint by avoiding fast fashion and choosing secondhand clothing items instead.Young people based in Ealing can submit their design ideas for a new mural which will be displayed in Ealing Broadway and entries close 11.59pm 23 October 2022.
Andrew Rollings, centre director at Ealing Broadway, said: “Supporting the community in reducing their environmental impact is extremely important to us at Ealing Broadway, and our partnerships that enable us to do this are a key part of our success. As a centre, we are committed to working towards a more sustainable future and we want to encourage our visitors to do the same. By shining a spotlight on Love Not Landfill, and the work we do with Act for Ealing, we hope to drive awareness of the important work taking place locally.”
Lizzy Woods, communications and campaigns executive.at Love Not Landfill, said: “Our Ealing Broadway clothes banks are some of the most used banks in the whole of London and it’s been great to see locals donating their unwanted clothes so they can go onto a new home or be reused for another purpose. Moving forward, we’re looking forward to co-hosting swap events over the next few months to increase circularity in Ealing and are excited to see our partnership with Ealing Broadway continue to flourish.”